At 360 Impressions, we help dealerships engage their communities through thoughtful, cause-driven marketing initiatives that align brand values with local impact. This case study highlights a collaborative Breast Cancer Awareness and Ladies Day campaign involving Mazda of Corpus Christi and Texas A&M University–Corpus Christi, designed to connect students, athletics, the dealership, and the broader community.
Objective:
Mazda of Corpus Christi engaged 360 Impressions to support a community-focused initiative aligned with Breast Cancer Awareness Month and a Ladies Day activation. The goal was to create an authentic, respectful campaign that supported a meaningful cause while encouraging community connection with the dealership.
Strategic Alignment and Coordination:
360 Impressions served as a liaison between the dealership and the university, identifying the partnership as a strong alignment opportunity and supporting coordination through the university’s established portal and process.
Campaign Concept, Scripting and Content Direction
We developed the campaign concept by tying together Breast Cancer Awareness, Ladies Day, and dealership involvement into a single, cohesive message. Our team wrote the campaign script and provided content direction for the video to ensure messaging remained on-brand, respectful, and clear. Video editing was not performed by 360 Impressions.
Visual and On-site Elements:
- Pink jerseys worn by student athletes
- University mascot participation
- Pink luxury car bows provided by 360 Impressions
- Ladies Day visual elements
- Dealership staff participation wearing pink
Community Impact:
This initiative strengthened the connection between the dealership, university community, and local audience by supporting a meaningful cause in an authentic way.
Ongoing Strategy:
This campaign represents the type of community engagement initiatives supported by 360 Impressions, from concept development and content direction to coordination and execution support.
Capabilities:
• Dealership community engagement marketing
• University and community partnership coordination
• Cause-based campaign strategy
• OEM-aligned messaging and brand compliance
• Video scripting and content direction
• Experiential activation support
Let us help you support a good cause and without blowing your horn, you will be recognized.
