At 360 Impressions, we help dealerships become true community partners through intentional, cause-driven engagement initiatives. This case study highlights a community engagement project developed in partnership with Mazda of Corpus Christi and the Ronald McDonald House of Corpus Christi, designed to give back while driving meaningful dealership traffic.
Objective:
Mazda of Corpus Christi engaged 360 Impressions to support an ongoing community partnership with the Ronald McDonald House of Corpus Christi. The goal of this initiative was to encourage community giving, drive foot traffic to the dealership, highlight Mazda SUV products, and position the dealership as a trusted local partner.
Community Engagement Strategy:
360 Impressions led the planning and coordination of this initiative, organizing a clothing donation drop box at the dealership to make it a visible and accessible destination for community giving. We also coordinated a visit from Duke, the Ronald McDonald House service dog, to create an engaging and welcoming moment for staff and visitors.
Campaign Concept, Scripting and Content Direction:
Our team developed the creative concept and wrote the campaign script, blending community giving with product storytelling. We provided content direction, including vehicle positioning, shot list planning, and on-camera moments. Video filming and editing were not performed by 360 Impressions.
Visual and Brand Details:
• Red Mazda vehicle selection
• Red luxury car bow provided by 360 Impressions
• Dealership staff wearing red shirts
• Dealership manager wearing red shoes as a subtle nod to Ronald McDonald branding
• Duke wearing his official service vest
Logistics and Coordination:
360 Impressions coordinated logistics with the Ronald McDonald House regarding Duke’s participation, serving as the central point of coordination between the nonprofit and dealership.
Community Impact:
This initiative strengthened the connection between the dealership, nonprofit, and local community by combining cause-based marketing with authentic engagement.
Ongoing Strategy:
This project represents the type of community engagement initiatives supported by 360 Impressions, from nonprofit coordination and campaign strategy to scripting and content direction.
Capabilities:
• Dealership community engagement marketing
• Nonprofit and cause-based partnerships
• Campaign concept development
• Video scripting and content direction
• Experiential and in-store activations
• Brand-aligned visual planning
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