If your dealership isn’t marketing to Hispanics, your market is shrinking. The newest census data shows that by 2050, Hispanics will make up 25 percent of the total U.S. population.
A bilingual direct mail campaign allows you to connect to the heart of prospective buyers in their native language. According to the 2006 American Community Survey, 78 percent of Hispanics speak Spanish in the home, and 39 percent say they don’t speak English well.
Don’t miss the opportunity to connect to some of the most loyal buyers in the U.S. automotive market.
Spanish-speaking copywriters will write the Spanish language portion of your bilingual mailer. We never use a simple, direct translation of an English piece as it doesn’t convey the authentic desire your dealership has to provide exemplary customer service to this increasing demographic. We even take into account regional dialect for maximized communication. Your 360 Impressions bilingual campaign will be compelling, converting Hispanic prospects into valuable customers.
If you’re serious about bilingual marketing, it is essential to understand both languages and cultures, and have experience selling to each. Call 360 Impressions for a bilingual assessment and a strategic plan for your dealership.